How I 10x’d revenue in 2 years

I like to build software.

Of course you want more customers.

But you don’t need them.

Years back, my first company, UpLaunch, was plateaued at $200k in annual revenue, and I was working myself to death trying to grow.

The answer seemed so simple.

Get more customers.

Then I realized that was only 33% of the equation.

There were two other levers I could pull to increase my revenue - and it took all three of them to 10x revenue in just 2 years.

Let me break it down…

This is obvious… but hard to nail.

The key is to find one channel that works - then go all-in until either…

→ It stops working

→ You’re rich enough to invest in other channels

When I started, I was doing it all.

Running ads, blog, partnerships, podcast, social media…

Then I killed everything except our partnership strategy.

Went all-in for an entire year.

It took us from $20k/month to over $1M in annual revenue.

Only then did I add back other channels like paid ads.

I had to get really f*cking good at ONE thing before trying to be decent at seven.

Making a sale is great.

But a customer who leaves after one month is worse than no sale at all. You're out acquisition & onboarding costs - with nothing to show for it.

So pay attention to what happens after the sale.

Three things, in particular.

Activation: Getting them to that first "aha" moment ASAP
Proactive retention: Spotting unhappy customers before they leave (here’s how)
Advocacy: Turning happy ones into evangelists

Activation is all about delivering massive value. Quickly.

The trick is to architect the first 30 days like it's the only thing that matters. I obsess over:

For retention, I use a customer happiness dashboard.

It puts every customer into a category —- red means they're about to leave, yellow means they need help, and green means they're getting value.

My CS team has one job: turn reds into yellows, and yellows into greens.

Get enough greens, and something magical happens — they start telling your story better than you ever could.

Social proof, case studies, podcasts — they become the heroes of your growth story.

The easiest way to make more money… is to charge more money.

And do to this fairly, you need to charge based on value - not based on what your competition is doing or how much cash you think you need.

Here's what I do:

Build multiple plans for different types of customers
Add consumption-based limits to make sure they move between plans when it makes sense.
When I need to adjust prices, I do personal outreach and give a six-month grace period.

These three levers are powerful on their own.

But when you combine them with the right numbers, that's when things get interesting.

✌️ MV